Every successful business needs innovation in order to grow and compete in todays faster than ever, changing business climate. Creativity provides a platform upon which to envision tomorrow'g great ideas – be it developing a new and memorable sensory experience for your clients, or identifying new markets, to implementing innovative marketing and sales strategies, or creating defining products that will separate you from your competitors.
The challenge with creativity is that people often claim to have none, yet we are all creative! The common confusion is people are not artistic so they claim to not be creative. You don't need to be artistic in order to be creative. However, business needs creativity and a workforce invited to explore, experiment, fail, discover and eventually achieve new heights.
According to Gallup, forward thinking companies that adapt to trends and implement new approaches, stimulating paradigm shifts, experience on average 20% higher profits.
Are you stimulating sales, broadening your business perspective and promoting growth by inspiring innovation and creativity as a part of your corporate culture?