Creativity and Business
Vital Germaine
How has Cirque du Soleil made innovation and excellence synonymous with its brand? What empowered them to redefine an industry and stand out like a beacon among the competition? What is that magic process and mindset and is it easy to replicate and implement into other industries and business models? The answer is a simple and emphatic, OUI, yes!
Learn more about the INNOVATION MINDSET, the business of imagination in the revised book. Click on link to get your copy today.
The word imagination isn’t used a lot in business; however, imagination is essentially how ideas are formed. Profitable ideas should have an execution strategy, a follow through plan and backed by effective marketing. The very simply business reality is that the world needs and loves innovation. The modern consumer is addicted to the new, the better, the faster, that which simplifies their lives and saves them time.
Differentiation has become the new standard. Imagination and creativity are necessary ingredients to stand out, be unique and maintain social and commercial relevance.
Many scholars, academics, philosophers, and modern thought leaders have declared that, “knowledge is power.” Einstein said, “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”
Don’t intimated or be misguided by the word imagination as if it’s something reserved for the artistic people or “The Creatives” of this world. Imagination is a secret super power we all have.
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