Employee disengagement has become one of the biggest challenges organizations face in this modern economy. Some blame it on Millennials who disrupted how the world thinks and functions. Gen Z has taken it even further away from established principals and common practices. It’s time to adapt and embrace the value they’ve brought to business and commerce.
Does engaging your employees have to cost you time and money? NO.
There are endless short term magic pills on offer to “resolve this problem”. Incentives and increased salary doesn’t have the impact most executives believe. There is a much more simple and effective strategy that doesn’t require financial investment and the planning of training or restructuring.
The Power of Purpose in the Workplace
In the book, The Power of Moments, by Chip and Dan Heath, they outline how the value of meaning or purpose at work can shift the dynamics of a team. It all has to do with the element of connection to elevate engagement.
Employee engagement is based on the level of meaning your team has in the work they do, and the level of social impact your company has. In other words, if the work is just about a paycheck, you’re losing. Morten Hansen, a University of California, Berkley professor, surveyed 5,000 employees and managers to gain insight on they psychological DNA of star performers. 17% of those surveyed agreed that a sense of contribution to society made a large impact on their work.
There is another level to consider beyond the social mission (or lack of), of your company or brand. Employees often times have a personal purpose... they want and need flexibility to nurture that personal purpose. If your company acknowledges, feeds and encourages their personal purpose, you will experience a high return on engagement.
As executives, make time to put your finger on the personal pulse of your employees. Who are they? What drives them? What inspires them? Why do they do what they do? Get to know them. Leverage that connection to the benefit of all involved, starting with yourself and ending with your customer base.
President of ENGAGEteams360
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