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Vital Germaine provides content rich blogs with tips and tools to help you and your organization move forward.

 

Filtering by Tag: Customer Service

The ABC of Sales and Customer Service

Vital Germaine

How many times have you called a company because something was incorrect or not working and have been incredibly disappointed, if not left fuming? The initial mistake they might have made is not the actual problem. Consumers are very forgiving if you simply treat them right: with understanding for their discomfort, and respect for their time. The simplicity comes in being proactive.

Adding to the frequency of disappointing customer service experiences is the fact that the modern consumer is spoiled for choice. In other words, you might not get a second chance to make it right. They jump ship with no shame or guilt. A little basic employee training can keep your customers happy and loyal.

For the past 10 years, I’ve provided sales and customer service training to several Fortune 100 and Fortune 500 companies. Their shortcomings are common and standard. Where do they fall short? The list of errors begin during the sales process and get magnified during the after sales process?

The problem is, many organizations wait until sales have dropped significantly or customer satisfaction indexes reache a state of emergency before addressing their customer service standards. It doesn’t have to become an issue. Prevention is the key… when that has failed, the solutions are as simple as ABC.

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  • Adapt

    • Customer needs and expectations are unique to them. It’s crucial that you take time to understand each specific client.

    • Personalize that experience based on a meaningful needs analysis.

    • Please, empower your team to take initiatives and adapt, leading to the ability to making positively impactful in the moment-decisions.

  • Bond

    • The better and more personal your needs analysis is, (go deeper than the basic sales questions), the stronger the emotional connection you will develop with your customer.

    • The stronger the bond, the more likely they are to make a purchase.

    • The stronger the bond, the more likely they will forgive and overlook any pain points they experienced along their journey with you and your organization.

    • In stark contrast, when there is little bonding, sales are compromised and unfavorable situations quickly escalate.

  • Care

    • This is a no brainer. If you care you have a high chance of turning a customer into a loyal fan.

    • Caring is one thing… making them see and FEEL that you care is a different book completely. Make sure to demonstrate care in a way that they get it. Learn more on this topic.

Just think of the Jackson Five’s ABC as a reminder to implement these 3 basic pillars of improved sales and elevated customer service.

CONFLICT RESOLUTION: Prevention is the key, however, what to do when it all goes wrong?

In my online training course, PURPOSE-DRIVEN COMMUNICATION, I do a deep dive into the topic of conflict resolution and how your teams can turn a disgruntled customer into a loyal fan. Unfortunately, it becomes a conflict due to the fact that very simple preemptive frustration steps weren’t put into place. Bring the ABC of Customer Service into your standard operating procedures (SOP) and experience a drastic improvement in your Customer Satisfaction Index scores (CSI).

Experience ENGAGE Team 360’s full employee development training with a focus on customer service.

Sincerely,

Vital Germaine

PRESIDENT of ENGAGE Teams 360

Top-Selling Author: BUY THE BOOKS


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5 TOOLS TO TEACH EMPLOYEES HOW TO CARE

Vital Germaine

What is customer service without caring?

Caring brings value to relationships, ranging from personal to business. Without the element of care, customer service, sales and the building of meaningful relationships is a massive challenge. An even bigger challenge is to get those who don’t care, or care very little to up their game.

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1. EMPATHY:

Empathy is now being taught at school. For some it’s an innate character trait, for others it’s learned behavior. The good news is that anybody with a decent level of empathy and a sprinkle of care in their heart will be great at customer service, building healthy relationships and succeeding.

Anthony Gucciarda, a natural health and human empowerment writer, speaker, and entrepreneur says, "Empathy is the highest form of intelligence." In an age when Emotional Intelligence (EQ) is becoming more relevant than ever (a trend), it is a gift that needs to be promoted and elevated by leadership as a requirement.

If your culture or team lacks care, don’t give up. Ask your, “I couldn't care less,” employees to try and imagine what it would be like in the customer's shoes or simply the shoes of anybody else. Ask your employees if they like to feel important, appreciated and valued. The answer will be yes. In the event that the answer is no and you have heavily invested in them with no success, it means they might be an ass-clown or a heartless sociopath. Send them on their merry, "don't give a crap!" way. Not everybody can be turned around through coaching. Know when to let go.


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2. KINDNESS & FRIENDLINESS:

Even people that don't care, know how to be kind, polite and friendly. These are traits of people who do care. They are behaviors that can be taught or “faked”. Remind your non-caring employees regularly to be kind, polite and friendly. Teach them caring vocabulary; "hello, I can help you, you're welcome, sorry (when needed), thank you, goodbye, visit again..." Learn more about communication in our training course: PURPOSE DRIVEN COMMUNICATION

Invest time in your people consistently through coaching and training. The new behaviors will eventually become a habit or even better, a new lifestyle. Implement the 21/90 Rule for best transformation results.


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3. SMILING:

A smile is so easy to share... even if you don't care. It’s a powerful tool. A smile is the most recognized non-verbal expression of goodness. A smile says that you are inviting a connection. It suggests you will be helpful and caring. I've seen the most indifferent people smile and look like they actually care. Danish musician, conductor and comedian, Victor Borge said, "A smile is the shortest distance between two people." Smiles are contagious if not infectious. Share many, often.

As leaders make sure that you embody the behaviors you desire from your team. Authenticity and integrity go a long way initiating cultural shifts. Non-verbal communcation (facial expressions and tone of voice) make for 38% of communication according to Albert Merhabian. 55% is through body language, with the remaining 7% the words we use.


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4. CURIOUSITY: 

Invite your employees to be curious about your customers (internal and external). Train and coach your employees to create strong human connections by being curious about the customer and their needs. Encourage them to go beyond the standard “needs analysis". Have them ask clients meaningful questions to get to know them. These questions should be somewhat personal but not invasive... don't be creepy!

Questions are the base of your needs analysis process, however, meaningful questions reveal more about your customer on a personal level (personalization and customization opportunity). Meaningful questions give the appearance that you care.  Meaningful questions also provide up-sell and cross-sell opportunities. Win win.

Questions should be open-ended ones that initiate a dialogue with a focus on the subject at hand… not the self. Be curious as to:

  • Who they are...

  • What they might enjoy... 

  • What are their interests/hobbies. 

Curiosity will make them feel like you care.


5. INSPIRATION:

Your organization needs leaders who inspire the desire to care… leaders who are passionate about the vision and mission of your brand and who will inspire team members to embody the values that define your organization.

“If your actions inspire others to learn more, do more and become more, you are a leader.” - John Quincy Adams.

If your lesser employees don't care about the company culture and their customers, there are ways to motivate them to act accordingly. Perhaps those lesser employees care about their personal performance. We all have a motivational trigger. Find what motivates people in your team and leverage those personal triggers. Speak their individual language. Fuel their ego to obtain the needed results. 

Ultimately you can't force change, you can only inspire it! The best form of leadership is by example… It starts with you and the cultural values. Lean on your all stars. Solicit their support to inspire the desired transformation. It won’t happen overnight. You’ll need a well designed action plan that is consistently and systematically implemented and re-inforced.

Thank you,

Vital Germaine, President ENGAGE Teams 360.

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If you CARE to comment or share your best practices on how to turn non-caring employees into Customer Experience ambassadors, please do. You will provide great service to many executives, managers and leaders. Please share or forward this article to anybody you think would benefit.

Vital is Las Vegas' most dynamic keynotes speaker and corporate trainer. Contact him today to learn more about his team development and leadership experiences. They are designed to inspire extraordinary performance.

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